Capetown-Rio Consults

People often ask, “What does your company’s name mean?” Our name represents everything we do, are and want to be.

What’s in a Name?

Our name comes from a famous sailboat race called, The Cape Town to Rio Yacht Race. The race starts in Cape Town, South Africa and ends in Rio de Janeiro, Brazil. A straight line looks like it is the best route. Appearances can fool even the smartest person. The straight line to the finish line strategy looks like it is the quickest way to the finish line. However, to win the race, another approach must be used. The winning route is a broad reach, a little further, but is faster. As in business, sometimes the apparent course isn’t the winning strategy. If you are interested, here is the full story


As is the case in this race, sometimes, the obvious course isn’t the best plan. It turns out; a straight line isn’t the best plan because of the winds and tide. Therefore, skippers ask experts for help chart the best course to win the race. It turns out the competition requires sailing a little farther to win the race. By heading north to Falmouth, England, and then sailing south, to catch the tides and winds, this strategy is the better course. The straight line course isn’t the best way to win the race. It takes an alternative route to be successful. With full sails and top speeds, the longer route to Brazil’s finish line is the winning strategy.


Therefore, to win this race as in business, it takes the right vision, strategy, and roadmap to chart the right course. A strategic plan, skillful execution, and winning tactics win this race, as it does to succeed in business. We believe this race illustrates who we are and what we do. At Capetown-Rio, we deliver winning strategies, the right roadmap and flawless execution and tactics. We believe experience, expertise, and going the distance is what our customers need and want. Capetown-Rio delivers experience, knowledge, and diligence. Lastly, we are passionate about doing great work for our clients. It’s all about our client’s goals.

Global Marketing Strategies

Strategies win sailboat races and deliver the best business solutions. We use this philosophy to provide quality global enterprise marketing strategies, global marketing including enterprise services, and customer and partner programs. We focus on Microsoft products and services such as Skype for Business, Azure, AI, and Surface Hub.

Looking Forward

The Cape Town to Rio race, just like in business, requires an eye on your current heading and the vision to set your sight on the future. At Capetown-Rio we help discover new ways to execute strategies from incubation to through the full life cycle. Our goal is to chart a roadmap that enables your competitive advantage in today’s business environment.

What We Do – Our Unique Services

Capetown-Rio global business consulting services deliver Enterprise Global marketing solutions for lighthouse wins by providing customer and partner programs. Our Enterprise quality program management offers best practices, process improvement and change management to increase sales and revenue.

Strategy – Frameworks – Tactics

From strategy, messaging frameworks, to tactics, we are there every step of the way to help make your programs successful. Therefore, our skilled professionals’ support programs and creative solutions to reach your goals. Regardless of the size or complexity of the project, we help manage and expand programs that accelerate adoption. Therefore, we deliver simple solutions to give companies a competitive edge. Rest assured that, we focus on results making your investment productive. We would love to consult with you. Our Product Focus

  • Managed Services
  • Skype for Business
  • Azure
  • 0365

Skype for Business Marketing Program Specialists in Global Enterprise Services for Skype for Business. Our Go to Market strategies enables accelerated deployment and adoption programs. Here are a few programs we have worked on for our customers.

  • Lighthouse Programs
  • Telecom Go to Market Strategies
  • Sales acceleration and adoption programs
  • Partner Programs

Location Capetown-Rio, a Global Marketing agency is near Seattle in Bellevue, Washington, very close to Microsoft. From small organizations to Fortune 500 enterprises, we serve all our clients with excellence, quality, and integrity. Hire Capetown-Rio See how we can improve the use of Skype for Business and what we can do for your company to grow your sales and develop your marketing objectives. We are confident you will come back for more. Our customers come back and work with us year over year. Nothing is better than seeing our satisfied customers returning to us. Since 1986, we have been mixing things up and delivering our clients goals over the years. We know we can learn from you. Hopefully, we have some new techniques to share with you. You will be pleasantly surprised how easy it is to work with Capetown-Rio.

Call us today.

There is no time like now, to start your next winning program. Let’s get together and talk about your needs!